direct email, a catalog, a call center

Although linkage with a mass advertisement was considered with this report, I think that there are many channels to which e-mail marketing is useful by direct email, a catalog, a call center, etc. also being interlocked with others, and thinking.
I want to take up at another opportunity also about such a view.

	About a success by e-mail marketing

The planning of e-mail marketing tended to be closed and considered in a medium called E-mail until now.
For example, that is shown, because numerical values, such as cost which started the plan of e-mail - distribution - analysis simply, and opening, purchase, are compared and computed in many cases when calling it "nettactics of E-mail."

However, Is not e-mail marketing coming soon at the time when the planning interlocked with other channels may be performed, either?
I want to consider the relation between a mass medium channel and an e-mail channel with this report.

	creative which becomes a key is controlled exactly.

When considering cooperation with e-mail and a mass advertisement which were described in the top, it becomes important to control exactly creative which becomes a key.
Recently, it often came to see being used by television advertisement , and the thing for which the same image is used with the banner on a web site.

Although it seems that banners, such as a rabbit of an English-conversation school and Chihuahua of a cash advance company, are very high Click Through Rate, this is actually applied also to e-mail.
When the high quality advertisement is being developed by the mass medium etc., considering experience which we have carried out, the click rate of an end user and design evaluation tend to become high by performing the planning interlocked with it and using common creative.

Though the data itself is regrettable, it cannot show, but probably, it will be infallible since the tendency itself is common by two or more of the clients.
In the e-mail communication with an end user, what kind of contents, and this does not have the reply of each company uniformity.
Although it is case-by-case whether it is extensively used within e-mail or it is used partially, I think that you may say that it is indispensable anyway to examine how it interlocks that other media (especially mass medium) are creative.

	Relation between a mass advertisement and e-mail marketing?

But I think that the view of aiming at "operative reinforcement of a mass advertisement" using E-mail is thought in common through various cases.
Although it was investigation in Germany, when there was contact to a network, paper, and both to there having been only 5.1 percent when the memory rate of "advertisement had simplex media and contact, it turned out that it also becomes 14.5 percent.

The cognitive rate in a market also rises from 6.3 percent to 10.7 percent.
Moreover, 8 whole percent and the whole cost burden of the cost which started the net advertisement by this test are small. Probably, you may say that the necessity of considering linkage with a mass medium and a network has come out, when the market of its company goods has a network and affinity to some extent, since results of an investigation (introduction report by Internet Watch), such as ", have also already come out.

Although I think that the above-mentioned investigation is probably a thing about net advertisements, such as a banner, when the list which can carry out e-mail sending at its company is being built, you should incorporate e-mail into the marketing plan of your company.

Since the concern and the loyalty to their company can access at low cost more to a high layer if the built list is used, it is expectable that reach serves as a quite high channel at least in respect of cost effectiveness.
Of course, if the mail "goods watch should give as for Ute" is sent only in order to merely raise a frequency, it is not different from an unsolicited junk e-mail.

It is indispensable to design e-mail contents from a viewpoint of how I get a user to experience its own brand.
In this case, it is best to perform beforehand design how user experience is made and it is crowded among two or more media.