Operative measurement is indispensable even though it tackles in what kind of form.

Since it seems that it stated in the top, it can be said that e-mail is a tool which a customer-relationship-management measure tends to carry out compared with other techniques.
However, also in order to employ which merit efficiently, the structure of the operative measurement which can be used at low cost is indispensable.

Even if it sees various kinds of investigations, the company which acquires the click through of the distributed mail each time is a half grade mostly.
The structure of operative measurement is introduced, it only employs in customer relationship management efficiently, and the company of the remaining half and a clear difference can be given.

	Operative measurement is indispensable even though it tackles in what kind of form.

As compared with the media of others, 1 time of a marketing cycle becomes short.
When performing an operative total to actions, such as postcard return and coming to the store, in proportion to an amount of data, huge time and cost start a total.
However, if it is e-mail marketing, it is possible to be cost zero mostly and to grasp actions, such as a click and opening, on real time.

Since most distribution tools are equipped with the collection function of data, a marketing person in charge can spare more time for analysis and a planning.
Since it is not a data collection process but analysis of data and the process of a re-planning based on it, what can produce added value can enlarge possibility of a cost effectiveness improvement by this.

	The shift to customize and personalyze is smooth.

As compared with the WEB site which is a marketing tool on the same Internet, it can perform smoothly taking in the way of thinking called segmentation and customize by e-mail.
personalyze of a WEB site needs an investment greater as it gets into stride.

It is difficult to guide to the contents which meant the meant target rightly to perform simple segmentation.
However, if it is e-mail and a mail address is even in a certain relation to attribute, it is easily customizable by distributing by classifying based on an attribute.
Since it is connected with the peculiar value of a "mail address", it is also easy to shift to personalization from there.

	Without making it other systems interlocked with, since it can apply, the adjustment at the time of introduction can be managed independently with the minimum.

The integrative customer-relationship-management tool which states high efficiency, such as a point program,call center integration, requires great cost for actual introduction and employment, though natural.
If it sees from the process of the whole customer relationship management, there is only that it is what bears a part very much, but e-mail marketing is also the part which can play a very important role.

Simple marketing which used only the mail address first of all can be introduced, and the risk of introductory cost can be reduced by the method of expanding to an integrative measure gradually with accumulation of data or know-how.
There were also many e-mail marketing programs interlocked with the customer database of their company completely conventionally.

However, since the risk at the time of a personal data leak also increased, and the cognition that a direction with few information items to acquire is good has also spread now in order to have you participate in e-mail marketing of its company as simple as possible, the marketing program only using a mail address is increasing.
Since the linkage with other systems is unnecessary if it is this method, it can start by the further minimum adjustment.

It seems that it adopts the way of catching called a cheap notice channel still more in many cases speaking of e-mail.
However, if the characteristic of an e-mail medium is employed efficiently, it can also use as a cost-effective customer-relationship-management tool.

We should consider the possibility of e-mail as a customer-relationship-management tool today.
Although it is the keyword "customer relationship management" with the admiration which it was praised at the time of an Internet bubble and calmed down after that, it stands to reason that it tends to lead to buyer behavior that stuck to each customer's needs as much as possible, and the promotion was able to be performed.

1. A marketing cycle is short.
2. Employment is independently possible.
3. It is easy to perform personalization.