A homepage and mail distribution

Now, a mail magazine is combining with a homepage and demonstrates the power to the maximum extent.
A homepage is a "pull type" tool and it only has waiting patiently.
saying [ mail magazine ] on the other hand -- a "push type" tool -- it is -- to the visitor's personal computer -- "thronging" -- it can go.

Generally, since it is not a translation for the visitor with a homepage of a company so "interesting", there are almost no those who access a homepage repeatedly.
Since the visitor has to click "the favorite of a browser" specially or he has to input a "homepage address" (URL) directly in order to access the homepage of your company, he is troublesome and does not access.

Therefore, even if it makes a homepage with much trouble, the situation "there is almost no access" continues.
However, in the case of a mail magazine, the "report" of the information can be carried out here.
If it says at a real store, even if the visitor does not come to the store specially, it will be the image which visits the visitor's place here.

Therefore, although it becomes "passive business" only by a homepage, "business of an attack" is made by using a mail magazine together.
However, in the case of a mail magazine, a limitation is in the information which can be offered.
A photograph, a picture, etc. are difficult to be unable to send, to arrange intelligibly and to send information.
And if "advertisement of goods" passes, "registration release" of the mail magazine will be carried out.

Therefore, probably, it will be better to hold down to "advertisement of goods is the minimum" in a mail magazine, making main "the information which is useful to the visitor."
Instead, let's carry out "guiding to a homepage" of those interested.
Abundant merchandise information is published to a homepage and description of item is performed to it in detail.
It is got blocked.

At a mail magazine, it is "the minimum goods introduction." and At a homepage, it is "abundant and intelligible merchandise information."
Let's share a role with the wind to say.

And let's put the purpose of a mail magazine on what "those interested are guided for to a homepage."
if it says in an image, after the business manager (= mail magazine) who interfered to the visitor's place will ignore the visitor's convenience, will not be that of "explaining all goods" and will explain only the point of goods -- "-- supposing it is interesting -- a shop front (= homepage) -- exceeding -- if it can obtain, I will explain in detail -- "-- it is the touch to say.

Thus, after visiting the visitor's place by the mail magazine of a "push type" and carrying out guidance of goods somewhat moderately, the flow of taking to a "pull type" homepage is made.
And this method is a method out of which a result tends to come on the Internet.
How is it? In case a mail magazine is utilized, tackling, after understanding the characteristic of a mail magazine is important.

And probably, it is good to put the purpose of a mail magazine on what "those interested are guided for to a homepage", and to consider linkage with mail distribution and a homepage, in order to make the effect into the maximum.
Please do effective mail distribution by this method.

	It is made to mail distribution.

The account of the right is the figure having shown the flow of general marketing.
Taking advantage ofsome people of "others" who does not get to know about your company at all at first, it gets interested in the goods of your company, or service.
In this stage, it is still the status not the visitor but a "prospective customer" with the hope of the purchase of the goods of your company.

The people of this "prospective customer" separate to "he being a visitor immediately now", and "among those, the visitor" who may buy it in the future.
If "a prospective customer (now immediately visitor)" actually purchases goods and service soon, it will change to "a customer (the visitor)."

Furthermore, the visitor of the evolves into the "royal customer" who purchases repeatedly and can get.
Now, in the process which brings "others" of red entire in this way up to the "royal customer" of your company, there are a portion which the mail magazine turned to, and a portion which is not so.
Although the process which tells the first red "others" about the thing of your company, and is evolved to a "prospective customer" is generally called collecting customer, a mail magazine is hardly helpful to this portion.

In the case of the Internet, a "net advertisement" and use of a "search engine" take the lead.
However, in the process which brings up "the prospective customer (among those, visitor)" who got to know about your company for the first time into "the prospective customer (now immediately visitor)" who thinks will buy goods immediately now, a mail magazine greatly demonstrates power.
Fixed time is required until "among those, a visitor" changes to "being a visitor immediately now", but in order to carry out "following up a prospective customer" continuously in the meantime, there is no tool cheaper than a "mail magazine" and easy.

When it was a decade ago, as for this process, having been performed by "postal direct mail" was common.
However, by Mailing direct mail , since costs, such as stamp cost, did not become foolish, it was hardly utilized in practice from the cost side.
However, if a mail magazine is used, since this cost will hardly start, "a prospective customer's follow" can be performed simply.

Now, in fact, the Internet is a poor portion and "selling" only by a mail magazine is very difficult for "sale which is the following process", i.e., the portion which has it actually purchase the goods of your company "he is a visitor immediately now."

Therefore, it will tend to come out of a result to have made "introduction" of goods main rather than "selling" directly by a mail magazine.
Now, although the process from which the visitor who purchased goods in your company once orders additionally repeatedly, and he evolves into a "royal customer" is called "customer follow", this portion has also turned to the mail magazine.

Although it is the translation which aims at a repeat order because we announce the visitor "recommended goods" and a "new product" continuously, this work can also be done very cheaply, if a mail magazine is used.
Since there is a considerable difference in that cost and time and effort as compared with the customer follow by the conventional mailing direct mail, please utilize a mail magazine in this portion.