Only one of the two?Both,

Now, I think whether it turned out that it is the existing solution whose combination of SEO and e-mail marketing is very potential until now.
The companies of omitting the measure in the form which interlocked although only either one of the two was both introduced or introduced now are examined by introduction in the form which tied up both once?
Moreover, at our company, the solution which developed the above views further is under development with a certain famous SEO company of the.
Since I think that it can introduce also there soon, it is pleasure.

	About a success by e-mail marketing

Till last time, it has spoken about the affinity of SEO and e-mail marketing.
I want to speak about the concrete method for combining them this time.
The example which moreover actually tied to e-mail marketing from SEO, and has attained high performance is also seen.

	Case introduction: 41 percent of par click rates!!

Now, let's see the example which tied to e-mail marketing from SEO here, and has attained high performance.
In a certain mail magazine by which our company is managing, an opening rate exceeds 80 percent.
Moreover, a unique click user reaches 40 percent of the whole.
The user is performing two clicks or more per person.
That is, it can be said that the distribution place list of this mail magazine is a list for which users with very strong concern gathered.

The SEO approach described in the top is greatly included in construction of this distribution place list.
If it thinks that such a list will be built by the conventional technique,
1. Advertising + Request for Information of Magazine
2. Campaign + Customer Screening Process
3. Telephone-marketing of inbound
Several times as much cost as the technique which each introduced this time will start, if it actually tries to perform these, although 等 will be considered.

	For tying to e-mail marketing from SEO

[Contents design section]

I hear that the most important one makes consistent here "the search word assumed", "the theme of a site", and "the theme of a mail magazine."
For example, an actual registration rate will become low even if it is going to provide the user who has referred to the keyword "how to real-estate Choose" with the mail magazine "the latest information on goods of our company."
This is because the information which it is going to offer to the user searching for "the information for information gathering" is too concrete.

No matter it may be what site, if the gap has arisen in this portion, a user will drop one after another in each process of [search engine -> site -> mail registration].
It is important to design a mail magazine by the theme which the point which a user's concrete needs and its company can advertize as much as possible approaches.

[Site construction section]

Moreover, when SEO is carried out, the line of flow of the user within a company page goes into an individual page more often direct from the usual not the flow a "top page -> category page -> individual page" but search page.
It will become important that the link path is connected from that page to the introduction page of a mail magazine, in order not to cut off the flow of a user's concern at this time.

that time -- a benefit .. -- the newest topic provided with .., for example, the restrictive information which is not published by the site, by a mail magazine arrives timely -- can be intelligibly told to a user, and it will lead to mail magazine subscription registration in high probability, if the keyword searched first and relevance have a high user.
in addition -- being also alike -- it is also indispensable to satisfy requirements generally needed for e-mail marketing, such as contents construction which can wipe away the anxiety over that the entrance of registration is located, of course in an intelligible place, that the process of registration is easy (the form which can be registered in the input of only an address is desirable if it can do), and a personal data leak.