The role of the Web contents in Web marketing

The important factors which must not be forgotten are contents for a website.
If a conclusion is said previously and structure of a website will avoid as a precondition, it can be said that Web contents, after that, influence the success or failure of Web marketing.
A user cannot be satisfied if the contents of important contents are not substantial, however good structure (usabiliity, accessibility, the measure against SEO, Web par conformity, etc.) of a website may be.
It could be called sufficient condition for the improvement in customer satisfaction to enrich the contents which tell the information which a user needs supposing it is a necessary condition for improving structure of a site to reduce a user's dissatisfied legs.

If it considers improving relation nature with the customer who contains a prospective customer on the website which was able to improve, it will also be important to raise satisfaction of a user by information service which does not publish only information to take out only with the logic of a company, but entertains a user, and helps a user's problem solving.
When regarding a website as a marketing tool, Web contents are the business manager and salesclerk who just entertain the visitor.

[ what kind of measure ? company talking about the goods which the business manager and a salesclerk want to sell, without also showing interest in a request and a situation here is doing for the visitor or society, and ]
It is also related with ? goods. what kind of man does service operation -- you do not want to know the thing --
Don't I want what kind of merit there is concretely by the ability replying also to the question here carefully or using for what kind of use or what kind of man actually uses, and information, either? Or if it is a restaurant etc.
If it can be recommended carefully or service which casual care heard is received, the dish using [ whenever it visited ] the foods in season is prepared, and don't I wish to come?
The role of Web contents is also the same.

Satisfaction of the visitor is not obtained only by giving explanation like a catalog of goods.
The contents which tell the measure of a company to the visitor or society, the column from which the personality of the staff in connection with service operation is transmitted, and Blog,
Contents, such as a frequently asked question about goods and voice of the example of practical use and the visitor who use, attract the visitor's interest.
considering the thing which will be required in order to obtain reliance and for which it carries out, and communication with the visitor is aimed at continuously, and satisfaction and reliance are raised, whenever it may come, the updating frequency of the contents that the new information which attracts interest is disseminated is also required.

	Verification in periodical access log analysis

In order to decide upon a concrete action plan in carrying out Web marketing, if it has neglected catching the present fact objective, the way which results in solution is not opened.
That is because problem-solving measures are "the figure which should exist", and the thing which lurks in the gap with "the present fact", and in practice of Web marketing, we need to consider and perform a concrete action plan by setting to bury the gap to GOAL, after he is always conscious of both "the figure which should exist", and the "present fact."

As stated repeatedly so far, in order to implement the measure linking directly to the management effect in practice of Web marketing, the gap of "the figure which should exist", and the "present fact" is recognized, and the mechanism of turning the marketing PDCA for implementing the concrete measure for burying it intentionally is needed (reference : "contents management system (CMS)").

Furthermore, speaking of a PDCA cycle, it tends to visualize cycles for 1 time, such as a plan (P) - execution (D) - measurement and analysis (C) - management (A), inevitably, but when performing business in fact, a normal state of being makes a continuous improvement, turning such a cycle periodically.
Into annual PDCA, PDCA in a quarter unit and PDCA in a moon unit are turned, and the small PDCA serves as a driving force which turns still bigger PDCA so that the target according to still finer quarter and a monthly target may sometimes often be set up in improvement activities that the current fiscal year will be received more as compared with the last fiscal year.

In such a meaning, it is spiral to have popularity-obtained from the visitor also in our Web marketing support service. It is log analysis (fixed point observation report).